Riding into town with the elite!


Telling stories about stand out indie business in Great Britain is what we do (amongst other things!) and we wanted to share this one with you just as the sunshine is coming out and our thoughts turn to summer pursuits and outdoor fun.

RideStaffs is an organisation headed by Paul Rowlands whose pedigree and experience in the British cycling world is second to none. RideStaffs is the epitome of independent, stand out, passionate, customer focussed & innovative business and hosts a range of cycling events, sportives and pro cycle racing during the year.

Their commitment to bringing cycling to all types of participants is at the heart of what they do. This year alone they are hosting the Mammoth Monday Sportive in May, The Staffordshire Cycling Festival which include the newly announced elite pro racing event  – to be hosted in the historic county town of Stafford – home to a wealth of fantastic indie businesses.

What Paul and his team are so great at doing is providing for everyone – even the non cyclists. Many of their events include delicious food & drink, entertainment and facilities for onlookers as well as those taking things more seriously. They work with other, hand picked independent businesses from micro breweries to jersey manufacturers that helps them attract hundreds of riders and thousands of spectators to their popular events.

The Staffordshire Cycling Festival is the highlight of the calendar for RideStaffs. The cream of British cycling talent will be competing in two evening town centre circuit races on Sunday 22 July, starting and finishing in Market Square. It will be the first time the Stafford Grand Prix races have been staged since 2015, when 10,000 people came out to cheer on the riders and enjoy the spectacle of professional cycle road racing.

The pro races are part of Staffordshire Cycling Festival, a day-long celebration of cycling on 22 July delivered by RideStaffs and sponsored by Redrow Homes. As well as the pro races, there will be big-screen live action from the Tour de France in Market Square, lots of food-and-drink and cycling stalls, and Strider bike races for the little ones.

Hundreds of amateur cyclists will also be getting in on the action for the Staffordshire Cycling Festival sportive before the pro races, starting and finishing in Market Square, with a 62-mile route taking in some glorious Staffordshire countryside and some much-needed food stops. A shorter 39-mile route is also available, with registration open now on their website.

What we love is that this innovative indie business is attracting elite athletes, major sponsorship while retaining their commitment to local, independent and fabulous relationships with partners and local business.

To find out more, head over to their website – there is still time to sign up, dust off the wheels and ride into the sunset!